An architectural animation could be a flythrough or walkthrough animation. Like many of the services offered in the architectural visualisation industry there are numerous variations, some different, but some very similar, so we include them all under architectural animation.

An architectural animation takes the CGI view one step further. After the 3d model has been created and the materials and lighting have been added, we are in a position to add a virtual camera and animate its path through the 3d model. We take on the role of a director, defining which parts of the project are focused on and confirming this with the client with a storyboard presentation before the each frame of the animation is rendered. The frames, often several thousand are processed in postproduction software and any special effects, titles and music are added.

Most projects will benefit from being animated, allowing the viewer to see a dynamic moving representation, revealing elements of a project that cannot be shown in a still image, such as changing lighting conditions. Architectural animations can be produced for every type of project, from a small interior to an entire island.

Architectural animations can be a simple walkthrough or they can involve more complex processes such as green screen, character animation, visual effects and the addition of title sequences and music. Further descriptions of such terms can be found in the definitions section.